Facebook Page Insights 2015

Facebook Page Insights

Are you curious to what the Insights tab does, or why it’s even there? This tool will help you build a better relationship with your fans, by being able to target a specific demographic, or post when they are online.

Far too many times we get asked how can we be more impactful with our posts… and the answer is look at your insights. Know your audience and know when they’re online. Below is a great place to start when learning about insights.

Thanks to Facebook for having this information readily available.

Overview

The Overview tab provides a snapshot of the last seven days of
your Page’s performance. It focuses on 3 core items:
  • Page Likes: Total and new likes for your Page
  • Post Reach: Total number of unique people who were shown your Page and posts
  • Engagement: Total number of unique people who engaged with your Page, as well as different engagement types
You can also see your 5 most recent posts and use more tools:
  • Pages to Watch: See how businesses similar to yours perform. For example, if you’re a jewelry retailer you can get posting ideas based on engaging posts from other retailers.
  • Pages Manager App: Respond to people on the go. Download the free app from the iTunes Store or Google Play Store.

See your total likes, reach and more.

 

Likes

In the Likes tab, you’ll see 3 core metrics:
  • Page Likes: The total Page likes for each day, over a 28-day period
  • Net Likes: The number of new likes minus the number of unlikes
  • Where Your Page Likes Happened: The number of times your Page was liked, broken down by where it happened
If you’re looking to build brand awareness, monitor your Page likes and ensure you’re connecting with more of the people
who matter to you by targeting your posts.
Tips:
  • Select longer periods of time to see your metrics by using the chart at the top of the Page
  • Click on a metric in the benchmark box on the right to compare data over time.

See your like metrics.

 

 

 

 

 

 

Reach

The Reach tab shows you:
  • Post Reach: The number of people your post was served to, broken down by paid and organic reach
  • Likes, comments and shares: The positive engagement that helps you reach more people
  • Hide, Report as Spam and Unlikes: Negative engagement will decrease the number of people you reach
  • Total Reach: The number of people who were served any activity from your Page
Tip: Click or drag on the Post ReachPositive Engagement, and Negative Engagement charts, and the pop-up will
tell you which posts people were seeing during the selected time period. This helps you tie content to performance trends in your graph.
See how many people your post was served to

Visits

In the Visits tab, you’ll see:
  • Page and Tab Visits: The number of times each of your Page tabs was viewed
  • External Referrers: The number of times people came to your Page from a website off of Facebook
Ensure your Page is filled out with basic information so you can be found by the people that matter most to you.
Update your Page with:
  • Category and description: Add accurate details to help people find your Page when they search
  • Website and phone number: Enter relevant business info so people can find you online
  • Page web address: You can request a web address like facebook.com/marketing, which makes it easy to find.
  • Update your Page web address here.
See total Page and tab views

Posts

The Posts tab is divided into the following 3 sections:
  • When Your Fans Are Online: Shows you when the people who like your Page are on Facebook content
  • Posts Type: Displays the success of different post types based on average reach and engagement
  • Top Posts from Pages You Watch: Gives you the engagement of posts from the Pages you’re watching
Tip: Boost the reach of your posts by scheduling them to get published when your audience is most often online.
You can also review your post types to see what resonates most with your audience, like link posts or photo posts.
See when your audience is online

People

The People tab is divided into Your Fans, People Reached and People Engaged.
  • Your Fans: View the gender, age, location and language of the people who like your Page
  • People Reached: See the people your post was served to in the past 28 days
  • People Engaged: Find out who has liked, commented on, shared your posts or engaged with your Page in the past 28 days.
  • Once you know who your most engaged audience is, you can better tailor your Boosted Posts to them.
Tip: Target your Boosted Posts to your most engaged audience to keep them interested.
For example, Allison Park Store changed their Boosted Posts to be less focused on male interests like golf, once they learned that the majority of their fans were women
See your most engaged audience
Source: Facebook

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