With people spending more time now than ever on their mobile devices, they expect to do more from their tablets / phones. The average consumer also expects the businesses they reach out to, to be available to them as soon as possible. Your business should be easily accessible via mobile and your customers expect it!
Lucky for you, Facebook recently updated messaging features for pages to help people and businesses connect faster and more efficiently. With that, they are also adding new features to Pages to help the more than 45 million businesses to highlight those ever important aspects of their business.
New and more prominent call-to-action buttons
“Call-to-action buttons bring a business’s most important objective to the forefront of its Page, whether it’s encouraging people to book an appointment or browse an online shop. And now, Page call-to-action buttons on mobile are more prominent, making it easier for businesses to use their Page to accomplish their goals.
The new look of the call-to-action button on mobile is bigger, brighter and directly under the Page cover photo.
We’re also testing several new call-to-action buttons on mobile, including “Call Now,” “Send Message” and “Contact Us,” making it easier for people and businesses to connect directly. Over time, we’ll add additional calls to action to further help businesses drive their unique goals.”
New sections for Pages
“Until now, Pages have been largely the same for every business. Now we’re beginning to add new sections to Pages, so different types of businesses can prominently feature the information that is most relevant to their organization.
Today we’re announcing two new sections for Pages. The new Shop section helps retail businesses bring their products to the forefront of their Page, while the new Services section enables professional services businesses to showcase a list of their offerings at the top of their Page. So now, for example, a spa can add their services menu to their Page or highlight the line of products they sell, helping people get to know their business faster. And understanding the services and products a business offers is key to deciding to work with that business.”
“Because different types of organizations need to highlight different information to meet their goals, we plan on building additional sections for Pages in the near future.”
Improved Page layout
“As more people connect with Pages from phones and tablets, we want to make it easier to navigate through Pages on mobile. We’re updating the Pages layout so information is easy to find without lots of scrolling and clicking. One way we’re doing this is by giving each Page section a corresponding tab, just like how videos and photos have their own tabs. When this new layout launches in the coming weeks, Page visitors will be able to click on the tab associated with a section to see more details. The Home tab, which is the landing tab on Pages, will also contain highlights of each section, so relevant information is front and center when someone first gets to a Page.”
“The coming layout changes to Pages organize information better, so people can find what they’re looking for quickly.”
Update your Page for mobile
These changes will be coming soon, and they couldn’t of come at a better time. People are spending more time on their mobile devices, and that means you (and your business) needs to keep up and be there when your customer(s) reach out. Stay tuned for updates as they happen, we’re sure Facebook isn’t done yet!